By 6pm I’ve used up every decision I had. “What’s for dinner” is the one that breaks me — takeout four nights a week and I feel like garbage about it.
Automated marketing research
Marketing that does the research — instead of guessing.
ACHEIRO runs the investigation a marketing team would — reading what real customers say, weighing the evidence, and handing back a verdict backed by sources you can check, not a confident guess.
$79 Stage A scan$279 full A + B verdictFailed runs refund your credits
ACHEIRO takes its name from acheiropoieta — “made without hands.” Work that does itself, not another tool handing you advice you still have to act on.
The difference
A quick answer isn’t an investigation.
Ask a chatbot “is there demand for this?” and it will happily say yes. ACHEIRO goes and looks — then shows its work, down to the post a number came from.
00Quick answer vs real investigation
?A quick answer
Is there demand for a healthy no-cook dinner kit for busy parents?
Generic assistant
Yes — the meal-kit market is large and growing, and busy parents consistently value convenience and health. A quick, nutritious dinner solution should resonate well. Focus on competitive pricing and clear branding to stand out.✕Plausible. Generic. Cites nothing. An answer like this can’t be wrong — which means it can’t be trusted with your budget.
RUN A4F-22 · Reading what real customers say
Report readyHypothesis · canonical formFor parents of under-10s in the weekday 5–7pm window, dinner decisions trigger acute fatigue, currently absorbed by guilt-laden takeout. A no-cook kit wins only if it removes the guilt without adding effort.
Trigger — 6pm decision fatigue
0
Current solution — takeout guilt
0
Barrier — “pricey & wasteful”
0
Amplify — “no-cook = lazy”
0
Each axis is scored 0–100 by how strongly real customer voices back it: Trigger = the moment of pain · Current solution = what they do today · Barrier = what blocks your fix · Amplify = what could backfire.
01The scale of the work
0
real posts read
0
sources
0
hypotheses tested
0%
of claims traced to their source
This is what a marketing team would do in two weeks. ACHEIRO does it in a single run.
02What we found
The pattern — traced back to the people who said it.
Validated claim
Dinner decisions at 5–7pm trigger acute decision fatigue
Echoed across 38% of 1,240 posts read
5 o’clock hits and my brain just stops. We order out way too much because there’s nothing left to think with.
The dinner question at the end of the day is the straw that breaks me every single time.
What 1,240 weeknight-dinner posts are actually about
03How sure we are
≈0%
tension found in voices
found in voicestarget to move forward
We found the pain — but not in enough people to bet the company on it yet.
04The verdict
The pain is real — but today too few people feel it to bet your budget on it. Worth measuring directly with a survey, not worth the spend yet.
Every number above links back to the exact post it came from.
How the work happens
Five steps. Honest about what runs today.
ACHEIRO is in early access. Hypothesis testing — the research core — is live now. The rest is on the way.
01
Brief
Paste a link or a paragraph. We extract the rest.
Part of every run
02
Research
Pre-flight scan of product, competitors and market.
Available now
03
Hypotheses
Consumer voice mined for evidence, scored 0–100.
Available now
04
Survey test
Quantitative validation with a screened panel.
Coming soon
05
In-market
Real ads, real landing, real demand signal.
Coming soon
Made without hands
See what the research actually says.
Hand us your tension and your hypothesis. Get back a verdict with every claim traced to its source.
Start a run$79 to scan · $279 for a full verdict · refunds on failed runs