[ HOW IT WORKS ]

A CLEAR ANSWER,
WITH THE EVIDENCE
BEHIND IT.

You describe the idea on one screen. We map the category, mine the consumer voice that already exists, and hand back a verdict you can trace to its source.

[ THE FOUR STAGES ]

FOUR DELIBERATE
MOVEMENTS.

Each stage is opt-in. Run Stage A on its own to gut-check a category. Stop after Stage B with a verdict. C and D ship in V2 and V3.

01
STAGE A

PRE-FLIGHT SCAN

Before any deep work, we map your category: the real alternatives, where your target consumer actually talks about the problem, and the market signals around it. Stage A ends by proposing the kill thresholds for the run — the bar the evidence has to clear — so you decide what would falsify the idea before you’ve seen a single result.

STATUSAVAILABLE
02
STAGE B

QUALITATIVE DISCOVERY

We mine the consumer voice that already exists on Reddit and YouTube, scoped to the communities your target lives in. From hundreds of focal users we extract beliefs, goals, and choices under the Yale BEI framework, then synthesise a bank of five to ten falsifiable hypotheses. Every hypothesis carries its supporting and disconfirming evidence, traced back to the source post.

STATUSAVAILABLE
03
STAGE C

QUANTITATIVE VALIDATION

A panel survey turns the hypothesis bank into numbers — element-by-element diagnostics that confirm or kill each claim against the thresholds you approved in Stage A. Available in V2.

STATUSROADMAP
04
STAGE D

IN-MARKET TEST

A live test on paid short-form video, measuring whether the demand shows up when real money and real attention are on the line. Available in V3.

STATUSROADMAP

[ FALSIFICATION ]

A DECISION DOCUMENT,
NOT A RESEARCH DECK.

We test where the idea breaks, not where it confirms. The verdict is a conclusion a careful analyst would state — falsifiable, traceable, signed.

01

ONE SENTENCE

The verdict is a single line stating what the evidence supports. No hedging. No prescription. The decision is yours.

KARL POPPER · TESTING POSTURE
02

PRE-COMMITTED LINE

You approve the kill thresholds at the start of the run. We do not move them after the fact.

KARL POPPER · TESTING POSTURE
03

TRACED CLAIMS

Every claim in the report links back to the source post it came from. No paraphrase without provenance.

KARL POPPER · TESTING POSTURE

[ CITATIONS ]

THE WORK WE
LEAN ON.

The academic basis behind the methodology. Each report carries its own methodology appendix specific to that run.

01SOURCE · 01YALE BEHAVIORAL EVIDENCE (BEI) FRAMEWORKThe belief / goal / choice structure behind every focal-user extraction.USED INEVERY RUN
02SOURCE · 02ANDERSON & SIMESTERDemand-side evidence — reading what consumers reveal, not what they’re asked to predict.USED INEVERY RUN
03SOURCE · 03THOMKE & KOHAVIExperimentation discipline: pre-committed criteria, falsification over confirmation.USED INEVERY RUN